Steamroller Technologies Debuts Spooky Exhibit At IAAPA
Thrill-seekers, theme park execs, amusement park buyers, and hundreds of exhibitors made their way to Orlando to attend the International Association of Amusement Parks and Attractions (IAAPA) this past November. Steamroller Technologies was there and more than excited to debut a tradeshow exhibit like none other.
Nearly two years in the making, the team at Steamroller Technologies set out to immerse IAAPA guests in an interactive world where reality meets the supernatural. The Haunting of Olivia was designed, prototyped, fabricated, programmed, animated, and finely tuned to provide IAAPA guests with a spooky experience that they will never forget.
Utilizing custom-designed, 3D printed, and programmable lighting, motion platform technology, augmented reality, and a variety of supernatural extra effects within the physical and virtual world, guests entered a haunted mansion, buckled in, and encountered Olivia, a specter who is not yet ready to depart her estate.
Above: Steamroller Technology Team Members Brainstorm Before IAAPA
Co-Founder and CTO Phil Bias is excited to see this project come to life, “The Haunting Of Olivia pulls out all of the stops to immerse guests into this world of reality and augmented reality. Our team did an exceptional job from the storyline to the fabrication, the programming, lighting, animation, and motion. We know that IAAPA attendees will absolutely love this experience.”
Keith Lackey, CEO & Co-Founder discusses the build and the journey, “This project has become a labor of love. We were sidelined when the pandemic basically shut down conferences and gatherings, so we had to regroup and retool. The Steamroller Technologies team, a resilient bunch, dug in and decided that we had the time to make this project even more over the top than originally designed. This team has created an unforgettable experience, and I’m so proud of our accomplishments.”
“One of the best demonstrations I found on the convention floor... Steamroller’s proof-of-concept takes haunted houses to a whole new level.”
The Steamroller Technologies team is already planning an even spookier, more immersive, and more interactive exhibit for next year’s IAAPA, and we can’t wait to be able to bring another mesmerizing experience to life to share with you. Thank you to all who supported us along the way, visited The Haunting Of Olivia, wrote or vlogged about your experiences, or took the time to talk with us at IAAPA. Your support, encouragement, and feedback mean the world to us!